A Qualitative Study of Consumer Perceptions of Data-Driven Digital Marketing Practices. Guru Gobind Singh Journal of Management and Technology, [S. l.], v. 2, n. 1, p. 45–62, 2026. Disponível em: https://ggsjmt.com/index.php/ggsjmt/article/view/23. Acesso em: 1 nov. 2026.