The Role of Artificial Intelligence in Transforming E-Commerce: Trends, Consumer Behavior, and Ethical Challenges. Guru Gobind Singh Journal of Management and Technology, [S. l.], v. 2, n. 1, p. 22–29, 2026. Disponível em: https://ggsjmt.com/index.php/ggsjmt/article/view/14. Acesso em: 2 aug. 2026.